Acquire New Members in Idaho & Eastern Washington

We’re excited by the opportunity to include Idaho Central credit cards in CardFit to save people in Idaho & Eastern Washington money on their credit cards.

Schedule Live Demo

Idaho Central’s cards will save people in Idaho & Eastern Washington money

Over $870M in Interest & Fees Charged to Idaho & Eastern Washington residents by big banks last year.
$85M in Annual Savings Opportunity if Idaho & Eastern Washington residents were using your credit cards.

Based on the CFPB Consumer Credit Card Market Report data, people in Idaho and Eastern Washington were charged an estimated $870M in interest and fees on their big bank credit cards last year. Your communities could save roughly $85M if they were using your credit cards instead.

Unfortunately, the major card comparison sites like Nerdwallet, Bankrate, and CreditKarma heavily focus on rewards, ignoring the financial benefit of lower rate credit cards for those that sometimes carry a balance.

Sample comparison from Nerdwallet Heavily promotes big bank credit cards, ignoring great credit union cards like yours. Assumes everyone always pays in full, making big bank rewards cards look better than they are.
  1. Heavily promotes big bank credit cards, ignoring great credit union cards like yours.
  2. Assumes everyone pays in full, making big bank rewards cards look better than they are.

Your ICCU CardFit demo is ready

We set you up to save people in Idaho & Eastern Washington money by providing them simple, dollars-based credit card comparisons based on their actual payment behavior.

This demo is hidden from the public but can go live at your request. We used publicly-available information about your credit cards to build this. We can easily edit any of these card details.

Preview Link: https://demo.cardfit.us/compare?ad=iccu

How drives results
Paid digital
Ads on Facebook, Google, etc. drive traffic from people in your community to CardFit.
Organic
SEO and other unpaid CardFit social feeds route users in your region to your version of CardFit
Card comparison
Users see how your credit cards compare to the big banks based on their payment behavior.
Eligibility checking
Nickels leverages Vantage 4.0 to verify eligibility and ensure users will meet your credit thresholds.
Streamlined applications
CardFit ties into loan origination software systems to streamline applications for the users and the credit union.

Your Credit Union. Your CardFit.

Every credit union we work with gets their own CardFit instance, so credit unions don’t compete with other credit unions.

ICCU is ready for launch

Summer Launch Opportunity All setup fees waived this summer if you offer CardFit to your community.

3 Steps to Go Live

1

Confirm your field of membership.

Ensure we target the right geographies.

2

Confirm the credit card product details configured.

Strategize the right offering.

3

Set your paid digital budget.

We recommend $5k/month for ICCU.

See what our partners have said about CardFit