ANN ARBOR, Mich. (July 20th, 2023) – Nickels, the fintech focused on helping credit unions improve credit card health for members, today announced a new partnership with InTouch Credit Union, a financial cooperative focused on creating member value. The partnership will enhance the overall experience for members with a specific focus on helping them lower their high-interest credit card debt.
Nickels will help InTouch Credit Union identify members who are carrying unpaid balances on major credit cards and help them shift that debt from high interest cards onto lower-interest loan products. This unique approach of reaching members at the right time to address a costly debt category is proven to help them save money by avoiding high loan interest and fee charges.
“Credit card debt in our country is the highest it’s ever been, setting new records each month. Partnering with Nickels allows us to address pressing issues that impact our members’ overall financial health. And it allows us to highlight products we have that can improve our members’ financial situations and save them money. “ said Kent Lugrand, President and CEO of InTouch Credit Union. “We’re excited about the opportunity to build out programs that will help each member’s specific financial needs.”
Nickels will use its Checking Account Analysis product to create customized analysis of members card payment behaviors, enabling InTouch to target the right products for each member segment, such as focusing refinancing third-party credit card debt, promoting their own lower-rate lending products for light revolvers, and promoting their high-yield savings rate products.
“Our partnership will help InTouch expand beyond only targeting heavy revolvers so they can offer their members the most helpful products via targeted campaigns during a time when members’ needs are increasingly different.,” said Joseph Gracia, CEO of Nickels. “Nickels is committed to partnering with credit unions to help them achieve their missions of helping members improve their financial health.”
In coming months, Nickels will use their analysis capabilities to help credit unions build deposits amongst their membership base.
Nickels is now helping InTouch and credit unions across the United States help more than 1 million members take control of their credit card health. For additional information on how targeted debt refinancing can help credit union members, read more.
About InTouch Credit Union
InTouch Credit Union (ITCU) is a financial cooperative that has proudly served members since 1974. ITCU is committed to creating member value by placing the financial needs and delivery of exceptional service to the membership ahead of profit while maintaining fiscal responsibility. With branches in three states, and assets of more than $1 billion, ITCU serves more than 90,000 members in all 50 states and more than 20 countries around the world. ITCU can also be found on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Nickels is a CUSO that helps banks and credit unions take control over their consumers’ third-party credit card debt. Founded in Ann Arbor, MI, their mission is to improve consumers’ credit card health. They do this, in part, by identifying those that are credit card revolvers with the major banks and helping credit unions refinance that third-party credit card debt into their own lower interest products.