Nickels and Community Choice Credit Union Form Strategic Partnership to Empower Members’ Financial Well-being

Author Erin Petro
Read time 3 minutes read time

ANN ARBOR, Mich. (November 16th, 2023) – In their shared mission to improve members’ financial health, fintech Nickels has partnered with Community Choice Credit Union to help members eliminate competitor credit card debt. The partnership will allow Community Choice to identify and reach members carrying costly, revolving competitor credit card debt, and provide them with the support and products they need.

With this partnership, Community Choice will gain access to Nickels Checking Account Analysis, an integrated, secure analysis of competitive card payment behaviors. Based on this ongoing analysis, Community Choice triggers personalized, ready-to-send campaigns to help members in need of lower-cost options to high-interest debt.

This approach aligns with Community Choice’s belief that financial wellness is unique and needed for every individual member and can be improved regardless of age, income, credit score and savings balances.

“At Community Choice Credit Union, we are committed to fostering trust-based relationships with our members, as well as equipping them with the tools required to navigate their financial journey,” says Community Choice Chief Human Resources and Marketing Officer Donna Siejutt. “This partnership will allow us to gain a deeper understanding of our membership base so we can offer specific products and tools, like our Choice Map program. It can help us identify our lending opportunities that best fit with their profile while limiting the likelihood of high-interest debt,” Siejutt adds.

“Community Choice is deeply committed to their members’ financial well-being, and we’re proud to help them create more value for existing members,” said Joseph Gracia, CEO of Nickels. “Nickels has proven that targeted and specific outreach can successfully shift members from high-interest competitor cards to lower rate credit union products.”

This strategic partnership signifies a significant step forward in Community Choice Credit Union’s mission to elevate the financial well-being of their members. By working together with Nickels, Community Choice will now have the insights to help reduce their members’ spending on competitor cards while also growing their card portfolio, and refinance products.

About Community Choice Credit Union

Community Choice Credit Union was established in 1935 in Redford Township. Over the past nine decades, it has grown to expand its membership and impact around the state of Michigan to include 24 member centers from Southeastern Michigan to West Michigan’s Lakeshore region. Community Choice works with approximately 120,000 business and individual members to help them achieve the life they desire. Learn more at

About Nickels

Nickels is a CUSO that helps credit unions cross sell credit cards, shift spend to their cards, and refinance members’ competitor card debt. Founded in Ann Arbor, MI, their mission is to improve members’ credit card health, in part by shifting members from high interest competitor cards to lower rate credit union products. For more information, please visit