Nickels and Community Choice Credit Union Form Strategic Partnership to Empower Members’ Financial Well-being

Author Erin Petro
Read time 3 minutes read time

ANN ARBOR, Mich. (November 16th, 2023) – In their shared mission to improve members’ financial health, fintech Nickels has partnered with Community Choice Credit Union to help members eliminate competitor credit card debt. The partnership will allow Community Choice to identify and reach members carrying costly, revolving competitor credit card debt, and provide them with the support and products they need.

With this partnership, Community Choice will gain access to Nickels Checking Account Analysis, an integrated, secure analysis of competitive card payment behaviors. Based on this ongoing analysis, Community Choice triggers personalized, ready-to-send campaigns to help members in need of lower-cost options to high-interest debt.

This approach aligns with Community Choice’s belief that financial wellness is unique and needed for every individual member and can be improved regardless of age, income, credit score and savings balances.

“At Community Choice Credit Union, we are committed to fostering trust-based relationships with our members, as well as equipping them with the tools required to navigate their financial journey,” says Community Choice Chief Human Resources and Marketing Officer Donna Siejutt. “This partnership will allow us to gain a deeper understanding of our membership base so we can offer specific products and tools, like our Choice Map program. It can help us identify our lending opportunities that best fit with their profile while limiting the likelihood of high-interest debt,” Siejutt adds.

“Community Choice is deeply committed to their members’ financial well-being, and we’re proud to help them create more value for existing members,” said Joseph Gracia, CEO of Nickels. “Nickels has proven that targeted and specific outreach can successfully shift members from high-interest competitor cards to lower rate credit union products.”

This strategic partnership signifies a significant step forward in Community Choice Credit Union’s mission to elevate the financial well-being of their members. By working together with Nickels, Community Choice will now have the insights to help reduce their members’ spending on competitor cards while also growing their card portfolio, and refinance products.

About Community Choice Credit Union

Community Choice Credit Union was established in 1935 in Redford Township. Over the past nine decades, it has grown to expand its membership and impact around the state of Michigan to include 24 member centers from Southeastern Michigan to West Michigan’s Lakeshore region. Community Choice works with approximately 120,000 business and individual members to help them achieve the life they desire. Learn more at www.communitychoice.com.

About Nickels

Nickels is a CUSO that helps credit unions cross sell credit cards, shift spend to their cards, and refinance members’ competitor card debt. Founded in Ann Arbor, MI, their mission is to improve members’ credit card health, in part by shifting members from high interest competitor cards to lower rate credit union products. For more information, please visit nickels.us.

Nickels Joins Jack Henry Vendor Integration Program

Author Erin Petro
Read time 2 minutes read time

ANN ARBOR, Mich. (October 12th, 2023) – Nickels, a fintech that helps banks and credit unions grow deposits, cross sell credit cards, shift spend to their cards, and refinance consumers’ competitor card debt has joined the Jack Henry Vendor Integration Program. This integration will enable a more seamless and secure experience for Nickels’ credit union and bank partners.

With this partnership, Nickels gains access to technical resources that will help power their Checking Account Analysis, an integrated, secure analysis of competitor card payment behaviors that identifies target audience segments. Based on this ongoing analysis, Nickels triggers personalized campaigns to help consumers in need of lower-cost options to high-interest debt.

“Our top priority is making it easy for credit unions and banks to better serve their consumers,” said Joseph Gracia, CEO of Nickels. “Joining the Jack Henry Vendor Integration program will help our credit union and bank partners simplify and accelerate the integration process, so that they can quickly, seamlessly, and securely roll out deep consumer analysis and data-based, personalized campaigns.”

About Nickels

Nickels is a fintech that helps banks and credit unions grow deposits, cross sell credit cards, shift spend to their cards, and refinance consumers’ competitor card debt. Founded in Ann Arbor, MI, their mission is to improve consumers’ credit card health. They do this, in part, by analyzing consumers’ behavior with competitor cards and providing custom campaigns for each priority segment identified. Nickels also offers Credit Card Coach, a white-label web app that redesigns the credit card experience to improve consumers credit card health, regardless of which credit cards they choose to use.  For more information, please visit nickels.us.

About Jack Henry

Jack Henry is a well-rounded financial technology company that strengthens connections between financial institutions and the people and businesses they serve. We are a S&P 500 company that prioritizes openness, collaboration, and user centricity – offering banks and credit unions a vibrant ecosystem of internally developed modern capabilities as well as the ability to integrate with leading fintechs. For more than 47 years, Jack Henry has provided technology solutions to enable clients to innovate faster, strategically differentiate, and successfully compete while serving the evolving needs of their accountholders. We empower approximately 7,500 clients with people-inspired innovation, personal service, and insight-driven solutions that help reduce the barriers to financial health. Additional information is available at www.jackhenry.com.   

Employee Spotlight: A Conversation with Harrison Neuert, Director of Product Management at Nickels

Author Erin Petro
Read time 4 minutes read time

As we innovate to help millions of Americans improve their financial health, we’re privileged to have Harrison Neuert as our Director of Product Management at Nickels. With a background rooted in behavioral science, Harrison brings a product and innovation perspective to Nickels. He’s driven by a passion for data science, qualitative research, experimentation, and design thinking, but above all else, he thrives on fostering collaboration within our talented teams to make our products better. Join me as I sit down with Harrison for this month’s employee spotlight to learn more about his background, and what insights he’s gathered from his time at Nickels.

What inspired you to join or brought you to work at Nickels?

My background is in Economics and Behavioral Science. I spent 5+ years working at ideas42, a behavioral science design lab that served as an incubator for Nickels. While there, I worked on a lot of Financial Health products.

So much of the work I did at ideas42 was around how to help people navigate complex financial institutions to do more of what they want with their money. I saw time and again how expensive debt, especially credit card debt, really hindered peoples’ financial goals. Being able to work with Nickels on a product that connects people with the kind of financial products that can actually support their goals was really exciting to me.

What is the most exciting project or activity you’re working on now–and why?

My role is really varied: some days I spend working with designers to turn our vision for the product into something concrete. Other days I’m more focused on collaborating with our Engineering team to make sure that they have the direction they need to build the most impactful features. And there’s lots of other stuff too!

But the most exciting part of this job for me is getting to work directly with our customers to test things out. We have multiple innovation projects in the works right now where customers are testing new approaches to running our analysis and campaigns, and we get to find out what works together. Being able to test things in a rigorous way and then apply that at scale in the product is what gets me really excited.

What have been some of the most important lessons you’ve learned throughout your career?

Understanding the impacts of scarcity on decision making has been really important. People with low incomes are extremely savvy decision makers, but the costs of navigating decisions about finances with almost no room for error are really high. Using this understanding as a starting point for design work around financial services is truly transformative.

If you were not working at Nickels, where would you be? (could be a place, another type of company, industry, hobby, etc.)

I love to cook and eat, and feel most at home in a kitchen. I never quite figured out how to make that into a career that I actually wanted to have in the long term, though!

What would your perfect weekend look like?

Going to my local farmers market on Saturday, seeing a movie with friends, going to the beach, and cooking a big meal on Sunday evening.

Do you have any interesting hobbies or activities or accolades? Is there anything from that experience you bring to your role at Nickels?

In the past year I’ve gotten back into film photography, which is something I haven’t done since high school. I always have a roll of film on the go, and I’ve come to love the process of developing and scanning my own negatives.

Stay tuned for more employee spotlights as we continue to introduce you to the amazing individuals driving innovation and making a difference at Nickels daily. 

Unveiling Hidden Insights: Leveraging Competitor Card Behavior to Drive Deposit Growth

Author Erin Petro
Read time 5 minutes read time

Discover the untapped potential within consumers spending patterns on competitor cards, and how these insights can reshape marketing and boost overall growth and profitability.

Community banks and credit unions put in a lot of time to better serve their consumers.  I know this because I work with them daily.  Our clients want to better understand their consumers so that they can match them with the right products at the right time.  

Unfortunately, discretionary spending on credit cards represents a large gap in their understanding of their own consumers. This falls outside the scope of most banking relationships because the 15 largest card providers control a staggering 90% of the credit card market.  This means that most credit unions and banks have little insight into how their consumers spend their money on competitor cards. 

Our History Identifying Revolvers

Nickels has long been committed to empowering community banks and credit unions.  We do this by helping them understand their consumers’ credit card behavior.  Our focus to date has been identifying consumers that are revolving (i.e. not paying their statement balances in full) on competitor cards.  This provides our clients with the power to make faster decisions for which consumers will be better served by taking on a balance transfer or a personal loan. To date, we’ve helped consumers refinance millions of dollars in competitor credit card debt. But that’s not the only insight that our checking account analysis yields.

The Opportunity with Transactors

As banks’ and credit unions’ focus has shifted to growing deposits, understanding competitor credit card spending reveals tremendous insight into who can save.

Our data shows that, on average, approximately 16% of a community bank or credit unions’ account-holders use competitor cards solely to transact. And what’s intriguing about this segment is that their total payments to competitor cards can offer valuable insight into their overall spending habits. In a recent analysis of an existing client, we found that nearly 10% of their overall competitor card paying membership spent greater than $1,000 per month on average over the past year. These high spenders are primarily engaging with major banks like Citi, Capital One, Chase, and Bank of America. 

From Insight to Action

Using transaction data to accurately identify these spenders can hold the key to driving your institution’s growth. Below are several approaches that can help yield positive outcomes:  

  1. Increasing Interchange on Your Own Cards: If your bank or credit union boasts a credit card program, using checking account data to identify consumers who use competitor cards elsewhere can provide crucial insights for effective marketing campaigns.
    • For consumers who do not already have a card with you, marketing that targets reward offers and other perks that are personalized to the amounts they’re already spending with competitor credit cards becomes compelling.  You can set target thresholds to ensure that they’re shifting their spend to your cards. 
    • For Consumers who already have a card with you, successful marketing around activation can involve bonuses for shifting that spend amount on competitor credit cards to your card.  Again, personalizing the offers to target the spend you now know that they’re already making elsewhere. 
  1. Building Deposits: Transactors who consistently pay off their credit card balance in full are great candidates for savings products (such as high-yield savings accounts).  These consumers are showing that they’re able to consistently make high volume payments, meaning that they likely have financial surplus for savings.  There are also opportunities to connect the high volume spending with higher volume saving, like how Apple Card cash back is automatically saved in a high yield account. Offering higher interest rates based on institutional card spend can further incentivize spending that helps to foster savings for this specific consumer segment.

Unlock the Insights of Competitor Card Behavior

Marketers know that the key formula for successful marketing is getting the right product in front of the right consumer at the right time.  Most institutions are doing this with a hand tied behind their back because they have no visibility into their consumers’ discretionary spend behavior. Nickels allows banks and credit unions to understand this crucial information and leverage it to build campaigns aligned with their institution’s goals.  By being able to understand how their consumers use competitor credit cards, banks and credit unions will be able to target their products much more effectively, empowering campaigns from growing deposits to refinancing debt to cross selling their own credit cards.

About Nickels

Nickels is a CUSO that helps banks and credit unions take control over their consumers’ third-party credit card debt. Founded in Ann Arbor, MI, their mission is to improve consumers’ credit card health. They do this, in part, by identifying those that are credit card revolvers with the major banks and helping credit unions refinance that third-party credit card debt into their own lower interest products.  Nickels also offers Credit Card Coach, a white-label web app that redesigns the credit card experience to improve members credit card health, regardless of which credit cards they choose to use.  For more information, please visit nickels.us.

Nickels Employee Spotlight: Meet Alex – The Talented UX Design Intern Making Waves at Nickels

Author Erin Petro
Read time 3 minutes read time

As the summer continues to fly by, it’s time for our much-anticipated Employee Spotlight blog post! This month, we shine the spotlight on Alex Brand, our exceptional UX Design Intern. Coming to us from the University of Michigan, Alex has brought a fresh perspective to our team. He’s driven by the desire to make a positive impact on people’s lives through his work and is passionate about accessibility and being a mediator between products and their users. So let’s dive in and learn more as Alex shares insights into his journey at Nickels.

Do you have any interesting hobbies or activities or accolades? Is there anything from that experience you bring to your role at Nickels?

I’m a very creative person with an artistic soul. I enjoy a lot of different hands-on activities like knitting, textile weaving, drawing and painting.

What would your perfect weekend look like?

Friday night dinner at my favorite restaurant, Detroit Street Filling Station, it’s a must-try if you’re ever in the Ann Arbor area. Saturday afternoon kayaking down the Huron River. Finished off on Sunday with brunch and movies on the couch.

What is something you are most proud of?

I make the best vegan white bean chili. Seriously, everyone should try it.

What inspired you to join or brought you to work at Nickels?

As I was finishing up my prereqs at Washtenaw Community College in Spring 2022, I applied to the Michigan Stem summer internship program that Nickels participated in. When I did my research for the interview, I immediately felt connected to the company’s socially responsible approach to credit card health. After a successful interview with Joseph, I happily accepted the internship offer. Now I’m thrilled to be invited back this Summer, and fully enjoying the opportunity to work with Nickels once again.

What is most interesting/exciting about working at a fintech like Nickels?

I get to work on projects that connect with multiple aspects of the business. As a UX designer, my primary tasks involve product work, UX recommendations, and UI design. But I also get to work on marketing, social media, and other design related projects. Additionally, the mentors I have with Nickels are respectful, open minded, and treat me like a valuable asset to the business. 

What is the most exciting project or activity you’re working on now–and why?

I’ve been partnered with Nickels’ Director of Project Management to work on new designs for our Admin Console. This is probably one of the most challenging projects I’ve ever worked on with a lot of complex thought problems around what data we show, how we show it, and then how we make that data valuable to our clients. What I’ve liked most is that this project requires me to collaborate with developers to learn about design feasibility and needs requirements. I’m learning a lot this Summer.

What have been some of the most important lessons you’ve learned throughout your career?

The relationships you build are priceless.

Finally, what do you think are the most important skills interns need to have?

Humility, the ability to ask questions, and to not be afraid to give pushback. I’ve learned a lot from my Project Manager and design mentor because of my insistence on asking too many questions and making my opinion heard. It’s all about communication and reciprocity.

Stay tuned for more employee spotlights as we continue to introduce you to the amazing individuals driving innovation and making a difference at Nickels daily. 

InTouch Credit Union Partners with Nickels to Take on High Interest Card Debt

Author Erin Petro
Read time 3 minutes read time

ANN ARBOR, Mich. (July 20th, 2023) – Nickels, the fintech focused on helping credit unions improve credit card health for members, today announced a new partnership with InTouch Credit Union, a financial cooperative focused on creating member value.  The partnership will enhance the overall experience for members with a specific focus on helping them lower their  high-interest credit card debt.

Nickels will help InTouch Credit Union identify members who are carrying unpaid balances on major credit cards and help them shift that debt from high interest cards onto lower-interest loan products.  This unique approach of reaching members at the right time to address a costly debt category is proven to help them save money by avoiding high loan interest and fee charges.

“Credit card debt in our country is the highest it’s ever been, setting new records each month.  Partnering with Nickels allows us to address pressing issues that impact our members’ overall financial health.  And it allows us to highlight products we have that can improve our members’ financial situations and save them money. “  said Kent Lugrand, President and CEO of InTouch Credit Union. “We’re excited about the opportunity to build out programs that will help each member’s specific financial needs.”

Nickels will use its Checking Account Analysis product to create customized analysis of members card payment behaviors, enabling InTouch to target the right products for each member segment, such as focusing refinancing third-party credit card debt, promoting their own lower-rate lending products for light revolvers, and promoting their high-yield savings rate products. 

“Our partnership will help InTouch expand beyond only targeting heavy revolvers so they can offer their members the most helpful products via targeted campaigns during a time when members’ needs are increasingly different.,” said Joseph Gracia, CEO of Nickels. “Nickels is committed to partnering with credit unions to help them achieve their missions of helping members improve their financial health.”

In coming months, Nickels will use their analysis capabilities to help credit unions build deposits amongst their membership base.

Nickels is now helping InTouch and credit unions across the United States help more than 1 million members take control of their credit card health.  For additional  information on how targeted debt refinancing can help credit union members, read more.

About InTouch Credit Union

InTouch Credit Union (ITCU) is a financial cooperative that has proudly served members since 1974. ITCU is committed to creating member value by placing the financial needs and delivery of exceptional service to the membership ahead of profit while maintaining fiscal responsibility. With branches in three states, and assets of more than $1 billion, ITCU serves more than 90,000 members in all 50 states and more than 20 countries around the world. ITCU can also be found on Facebook, Twitter, Instagram, YouTube, and LinkedIn.

About Nickels

Nickels is a CUSO that helps banks and credit unions take control over their consumers’ third-party credit card debt. Founded in Ann Arbor, MI, their mission is to improve consumers’ credit card health. They do this, in part, by identifying those that are credit card revolvers with the major banks and helping credit unions refinance that third-party credit card debt into their own lower interest products.  Nickels also offers Credit Card Coach, a white-label web app that redesigns the credit card experience to improve members credit card health, regardless of which credit cards they choose to use.  For more information, please visit nickels.us.

Nickels Joins BECU FinTech Incubator Program, Powered by CoMotion Labs and BECU

Author Erin Petro
Read time 4 minutes read time

ANN ARBOR, Mich. (July 10th, 2023) – Nickels today announced acceptance into the BECU FinTech Incubator, powered by CoMotion Labs and BECU, Washington’s largest credit union. The BECU Fintech Incubator Program serves as a launchpad for emerging fintech companies, providing them with the necessary resources, mentorship, and guidance to thrive in the competitive financial technology landscape. Nickels was selected as one of three companies for the 2023 cohort, which will start in July and run for one year.

“We are thrilled to be part of the BECU Fintech Incubator program where we will collaborate with one of the country’s largest credit unions to accelerate our work in helping credit unions take control of member’s third-party credit card debt,” said Joseph Gracia, CEO of Nickels. “BECU’s commitment to financial health and the accelerator’s expertise will further hone our product offerings to improve members’ credit card health while enhancing credit unions’ profitability in the process.”

Nickels brings a unique offering to the credit union movement by analyzing payment patterns in checking account data, identifying third-party card revolvers, and then targeting those members with personalized marketing to offer debt refinancing. To date, Nickels has helped credit union members refinance more than $15 million in third-party credit card debt.

“As a not-for-profit credit union, BECU is committed to improving the financial well-being of our members and their communities,” said Mike Zell, BECU’s senior vice president of Digital. “Nickels’ efforts to improve consumer credit card health and raise credit scores is commendable and aligns with our goal of helping individuals achieve financial freedom. We look forward to supporting Nickels with this important work and seeing how they will grow during the program.”

Through this program, Nickels will aim to enhance their product offerings, introduce new features, and further optimize the overall experience for credit unions and their members.

Nickels remains dedicated to its core mission to work with credit unions to redesign the credit card experience and improve credit card health. The work Nickels is doing with credit card debt can easily translate into other debt categories and Nickels’ long-term vision is to help members manage debt better with easier and more seamless personalized digital debt management tools.

As part of the accelerator cohort, Nickels will gain access to a network of industry experts, strategic partnerships, and cutting-edge technology, empowering the company to push boundaries and drive positive change.

The reputation and reach of both BECU and the University of Washington along with accelerator programming, resources and influence will help Nickels continue to grow and thrive in the competitive financial technology landscape.

About Nickels

Nickels is a CUSO that helps banks and credit unions take control over their consumers’ third-party credit card debt. Founded in Ann Arbor, MI, their mission is to improve consumers’ credit card health. They do this, in part, by identifying those that are credit card revolvers with the major banks and helping credit unions refinance that third-party credit card debt into their own lower interest products.  Nickels also offers Credit Card Coach, a white-label web app that redesigns the credit card experience to improve members credit card health, regardless of which credit cards they choose to use.  For more information, please visit nickels.us.

About CoMotion Labs

CoMotion Labs provides a multi-industry incubation environment for early-stage startups. They welcome startups from both inside and outside the UW community. From critical infrastructure to learning, mentoring, and networking, CoMotion Labs nurtures and enables success, helping them to grow without taking equity. The labs operate in three incubators on the UW Seattle campus, each focusing on a particular industry sector.

Nickels Employee Spotlight: Meet Devin – Building Products with Purpose

Author Erin Petro
Read time 4 minutes read time

Meet Devin Jackson, Nickels newest Senior Software Engineer

In this month’s employee spotlight, we had the pleasure of sitting down with Devin Jackson, a valued member of the Nickel’s engineering team. With over 5 years of experience building products, Devin brings a unique perspective and passion for unlocking hidden potential. Let’s dive into our interview to learn more about Devin and his journey at Nickels thus far. 

How would you describe yourself using only three words?

Light-hearted, hard-working, and food-minded.

If you had a tagline what would it be? 

I’m hungry.

What is one thing you couldn’t live without?

YouTube (judge me if you like).

What is something you are most proud of?

I’m most proud of the non-profit I built for my community called We Build Black. Our mission at We Build Black is to empower the Black community to achieve socio-economic change through technical education and professional development. Redefining what it means to belong in the tech industry is really important to me, and I’m excited to be a part of the journey to find a solution. You can learn more about We Build Black at webuildblack.com

What brought you to work at Nickels?

The idea of building a product from the ground up. Working at a start-up is a hustle, and I’m always ready to roll up my sleeves and get cracking. Also, Nickels harnesses a team culture that encourages ownership and growth, and that was apparent to me when talking to the team during the interview process. 

What is the most exciting project or activity you’re working on now–and why?

I’m currently focused on building out a message queue system that will allow Nickels to process large amounts of data from our clients more efficiently. This project is particularly exciting because optimizing a system’s resources to create a better product has alway been interesting to me, especially when I can leverage cutting-edge tools.

What do you think is the most important skill that someone in your role needs to have?

The most important skill someone in my role needs is to have the desire to own a project and see it through to completion. Taking ownership fosters accountability and growth and that continues to be a priority at Nickels. 

What have been some of the most important lessons you’ve learned throughout your career?

First, you have to keep constant communication with the team about what you’re working on so as to not cause any stops in the workflow. The engineering team at Nickels has implemented daily stand-ups to help us stay connected as a team, and foster collaboration. 

Additionally, I would also say to never stop learning. I’ve attended many schools and bootcamps, and I will never stop. As long as there is information to attain and mentors to help nurture that skill set, I will continue to grow my knowledge base. 

If you were not working at Nickels, where would you be? 

I’d love to run my own tech company, maybe something in AI or blockchain. The opportunity to shape the future through innovative technologies has always been an aspiration of mine.

Devins commitment to building products, dedication to personal growth, and his passion for empowering his community is truly inspiring. We’re grateful to have him as part of the Nickels team, and we look forward to witnessing his continued success and impact on the company, and for our clients. 

Stay tuned for more employee spotlights as we continue to introduce you to the amazing individuals driving innovation and making a difference at Nickels daily.