Grow your credit card portfolio while increasing loans & deposits

Credit unions and banks don’t know their consumers’ competitor card behavior

Over $1 Trillion in credit card debt in the US.
90% of spend runs through the 15 largest banks - your competitors.

Unlock insights about your consumers’ competitor credit card use to:

Cross-sell your own cards to those using competitor cards
Shift revolving spend from competitor cards to your cards
Refinance your consumers’ competitor card debt
Grow deposits by engaging high-volume transactors

Works with all major card providers

Nickels monitors your consumers’ competitor cards and provides the marketing to take action

Target messages to heavy revolvers to help them understand the high cost of interest, and the lower-cost refinance opportunities available.
Identify consumers transacting more than $2,000/month, and encourage these high-volume transactors to grow their deposits.
Help your light revolvers calculate the savings they could achieve by switching to your credit card with personalized cross-sell campaigns.
Educate light revolvers on the cost of carrying balances on competitor cards, and launch targeted messaging to shift spend to your card.

Meet Nickels: a team with a track record of using behavioral analysis to drive impactful interventions